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...and we're doing something about it! Asthma is chronic...it can be life-threatening...and it's one of our nation's most common and costly diseases. And the severity of asthma — as well as the frequency of asthma “attacks” — can be influenced by exposures to allergens and irritants in the environment, both indoors and outdoors.

What is asthma? It’s an incurable inflammatory disorder of the airways — and it’s on the rise. Picture this: you’re short of breath, and you’re trying to fill your lungs by sucking air through a tube the diameter of a plastic coffee stirrer. That’s the helpless, panicked feeling a growing number of people with asthma have experienced … time and again.


  • By the year 2020, an estimated 29 million Americans will have asthma.1
  • Between 1980 and 1994, the prevalence of asthma increased 74% among children
    5 to 14 years of age. This adds up to 10 million lost school days per year.2
  • For adults, asthma is the fourth leading cause of work loss, resulting in nine million lost workdays each year.2
  • Low-income populations, minorities, and children living in inner cities experience disproportionately higher morbidity and mortality due to asthma.2

... and knowledge is power. Across the country, national organizations and local coalitions are working together to provide strategies and solutions for families of the afflicted. It’s all about learning to manage asthma.

Over the past several years, The Soap and Detergent Association (SDA) has been helping educators and families who are dealing with asthma every day. SDA distributes reliable information that includes targeted, hands-on ideas for families to use at home. As the non-profit trade association for the cleaning products industry, SDA knows that removing indoor allergens and triggers is the first step in reducing asthma episodes.

By partnering with key asthma organizations on both the national and grassroots levels, SDA is working to assist in the long term management of asthma...and the improvement of the asthmatic’s quality of life.

  • Partner to raise awareness about asthma
  • Empower asthmatics and their families
  • Improve self-management of asthma
  • Improve quality of life
  • Lower healthcare costs
  • Reduce incidence of asthma

  • Developing educational materials and strategies in partnership with The American Lung Association and Emory University, with technical guidance from CDC.
  • Reaching out through local networks like USDA/Extension Service, ZAP Asthma (Atlanta), The New York City Childhood Asthma Initiative, Safe Homes/Seattle, Alabama Extension/Pharmacy Asthma Initiative, and the DC Asthma Coalition.
  • Providing intervention materials that equip families to take easy steps at home to greatly reduce the incidence of asthma episodes.











  • Clean and Healthy: Asthma and Allergy Strategies for Today’s Homes was developed by SDA as an outcome of national and local partnering efforts. The comprehensive set of materials includes Allergies and Asthma: A Reference Manual, with general information on asthma, lifestyle and cleaning strategies for reducing hidden triggers in the home, and references; and a Presentation Kit for Community Health Workers, with handout materials and overhead transparency templates.
  • Cleaning to Control Allergies and Asthma: a grass-roots guide developed with a community task force of families who are dealing with asthma every day. This vibrant take-home piece is available in English, Spanish, and Vietnamese.
  • The Lo-Down on Cleaning: a comic/coloring book for use with youth, teenagers and adults.












References:
1. (Asthma Prevention Program of the Nat'l Ctr. for Environmental Health, CDC, 1998.)
2. (Asthma and Allergy Foundation of America)



For more about what SDA's
educational efforts, or to order

copies of these FREE materials, visit

www.cleaning101.com

1500 K Street, NW
Suite 300
Washington, DC 20005
Tel: 202-347-2900
Fax: 202-347-4110
E-mail: info@cleaning101.com

© 2002 The Soap and Detergent Association