FOR IMMEDIATE RELEASE
Contact: Brian Sansoni, 202-662-2517 / 202-680-9327 or bsansoni@cleaning101.com

Registration Open for 2010 SDA Annual Meeting & Industry Convention

• Event Set for January 26-30 in New Locale: Grande Lakes, Orlando, FL
• Cleaning Product Industry's Best Forum for Business and Networking
• Speakers include Wal-Mart's Alberto Dominguez, Business/Management Expert and Author Oren Harari
• Register at www.cleaning101.com

WASHINGTON, D.C., October 22, 2009 – New Year. New Venue. New Value.

Registration is now open for the cleaning product industry's number one global forum for business interaction and networking: The 2010 Soap and Detergent Association (SDA) Annual Meeting & Industry Convention.

The event takes place January 26-30, 2010 at a new location: The Grande Lakes in Orlando, Florida.

Companies can qualify for an early bird registration discount of $100 by going to SDA's website at www.cleaning101.com and clicking on the Convention headline by January 1, 2010. SDA members are eligible for reduced Convention registration rates.

Registrants can also receive a 5 percent room rebate if they make a guestroom reservation prior to November 22, 2009 and provide a non-refundable first and last night deposit at the time of reservation.

“Embracing Change”

The theme of the 2010 Convention is “Embracing Change: Strategic Insights for the Cleaning Product Industry.”

“More than ever, companies are looking to do business effectively and efficiently. At the SDA Convention, executives can meet with the industry's leaders—customers and suppliers—in one place, at one time,” said Ernie Rosenberg, SDA President & CEO.

Among the highlights of the 2010 Convention:

• An exciting new venue with modern facilities in a sophisticated environment
• The last opportunity for Non-Members who are eligible for SDA membership to attend an SDA Convention
• A new and improved Networking Cafe area for increased networking opportunities (formerly Cabanas)
• Timely, thought-provoking speakers including:
  • Alberto Dominguez, Wal-Mart's Vice President, Divisional Merchandise Manager of Household Paper Goods and Chemicals.
  • Dr. Oren Harari, whom The Financial Times has cited as one of the “Top 40 Business and Management Minds in the World.” He will share his insights on embracing change for business at the Thursday Breakfast.
  • Ben Self (invited), Founding Partner, Blue State Digital, and the “Digital Strategist” for Barack Obama's 2008 presidential campaign, to speak on social media and its impact on business.
• The SDA President's Opening Reception: the place to network with worldwide industry leaders in one place at one time
• In-depth briefings on the major legislative, regulatory, and technical issues affecting the domestic and global cleaning products industry
• Charity golf tournament on Friday to benefit Cleaning with a Reason, SDA's partner charity for women with cancer
• Company sponsored receptions for even more networking

Register Today

Go to www.cleaning101.com to register now for the 2010 Convention. You will need a valid credit card to complete the registration. If you do not wish to pay via credit card, please contact SDA at meetings@sdahq.org.

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The Soap and Detergent Association (www.cleaning101.com), the Home of the U.S. Cleaning Products Industry®, represents the $30 billion U.S. cleaning products market. SDA members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. SDA and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.